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My name is Ellie, and I am the creator behind Nudie Beauty. Every product is still handcrafted from scratch with my own two hands, and I continue to standby my original mission; to make products that are naturally nourishing for the skin, and environmentally sustainable. My deep passion for sustainability reflects throughout, stemming from being vegan myself, so all products are Certified Vegan - formulated with only cruelty-free and ethically sourced ingredients. I truly hope you enjoy my products as much as I enjoy creating them for you! ☺
About Nudie Beauty
As a young kid, I had always enjoyed intuitively creating cosmetic concoctions and messing around with hands-on science activities. Nudie Beauty was independently established when I was twelve years old, back in 2013. After noticing most skincare available on the market was ladened with harsh chemicals and unethically-sourced ingredients, I was inspired to start handcrafting my own skincare so I can choose what is used on my skin. I realised amazing results from using these botanical-based ingredients and wanted to share with others too, so I sprung into months of experimenting, and later launched at a local market in November 2013.
Nudie Beauty has come a long way over the past eight years, and my mission has certainly evolved with an eco-friendly emphasis. All products are cruelty-free, certified vegan, and free from SLS, SLES, synthetic fragrances & parabens. I use pure essential oils to scent my creations, and have recently been creating with botanical extracts and freeze-dried fruit powders for even more mouth-watering blends.
To reduce unnecessary waste, I choose to minimally package my goodies. The bath products are wrapped in home-compostable cellophane bags, all skincare comes in reusable/recyclable glassware, and the soaps are packaging-free. From the packing peanuts and eco-confetti, to the shipping carton and tape; everything about the parcel is biodegradable & sustainable. Even the delivery itself is carbon neutral!