My Journey to Sustainable Beauty
Founded in 2013 in South Australia's Riverland region, Nudie Beauty began as a heartfelt gift—a homemade body butter for my mum. That simple gesture sparked a passion for crafting natural, skin-loving products.
I began developing Nudie Beauty in mid-2013, when I was twelve years old. After gifting my mother a body butter for Mother's Day, I became fascinated with transforming my creation into something for others to enjoy. I discovered passion in the creative process of making these products.
I debuted at a local market on November 2nd, 2013, under the name Buzz Beauty, as all products featured beeswax or honey at this time. After two years of primarily making skincare products, I expanded my product range to include bath products and cold-processed soap. By early 2019, embracing a vegan-friendly approach, I rebranded as Nudie Beauty to reflect a shift in my values and commitment to clean, ethical beauty.
Today, I continue to handcraft, package, and dispatch every Nudie Beauty product from my home studio in the Adelaide Hills, ensuring each item is made with love and care. Up until mid-2024, when we welcomed our firstborn, I still regularly set up my stall at monthly markets around Adelaide. Now, with a second baby on the way, I am on a maternity hiatus from markets until further notice.
Why support Nudie Beauty?
Handmade in Australia
100% vegan-friendly and cruelty-free
Good for the skin and kind to our Earth!
NO synthetic fragrances, parabens, or sulphates
Naturally scented with essential oils
Gifts are included in all orders
Free shipping over $100
Free ways to support my small business:
Leave my business a review
Share Nudie Beauty with friends
Follow @nudiebeauty on Instagram
Like and comment on my social posts
Thank you for supporting my business!
At Nudie Beauty, sustainability is not just part of the process—it is at the heart of everything I do. From local, vegan-friendly ingredients to thoughtful packaging and fair-trade sourcing, every choice is made with care for the planet and the people on it.
I proudly support suppliers who share strong ethical values and prioritise fair trade. I keep packaging minimal and purposeful—no wasteful product boxes or excess flyers. Your purchase is packaged in eco-friendly materials, such as compostable packing peanuts and plant-based confetti, offering all the joy of unboxing without the landfill impact. Even the shipping box and tape are fully recyclable or compostable.
My bath products are wrapped in plant-based, 100% compostable cellophane, and some feature plastic-free glitter. Palm-free soaps are delightfully packaging-free, while skincare items come in recyclable or reusable glassware. And when you open your order, you will find a little extra love: a handwritten thank-you note on seed paper. Just plant it under a thin layer of soil, keep it moist, and watch wildflowers grow; a tiny gift back to the Earth, from me to you.